General Data is recognized as an expert resource for all aspects of labeling, automatic identification, barcode data collection, field mobility, equipment service, fixed asset management, and managed print services. General Data's "total solutions" approach enables customers to utilize their expertise in all areas - planning, equipment specification, label media, printer consumable, system integration, customization and professional services.
When asked why General Data decided to purchase Color Label Solutions, Pete Wenzel, President and CEO, said, “General Data purchased Color Label Solutions for two primary reasons. First, Color Label Solutions has become a preferred provider of label printing solutions to the cannabis market. The importance of branding combined with the requirement for variable data make this market perfect for print on-demand color labels. General Data sees Color Label Solutions as a vehicle to sell a wide range of products to this market; specifically, barcode/RFID printers, scanners, WiFi systems, POS solutions, on-site service, and preprinted labels.”
|Pete Wenzel, President/CEO, General Data|
Continuing, Pete said, “Second, General Data decided to pursue harder the on-demand color label and flexible packaging market; both on-demand and preprinted. Merging with Color Label Solutions gives us more knowledge and market access to grow this business.”
Color Label Solutions, www.colorlabel.solutions, will continue to operate independently as a stand-alone business unit with employees in several states and customers across North America.
Since day 1, we knew our company would need to integrate vertically to remain competitively in the label market. For example, thermal transfer label prices have decreased significantly since this technology was launched in the 80’s. To prepare for this potential price competition, we required a means to produce inkjet and laser labels and tags as affordably as possible. General Data not only converts labels but also has the capability to custom coat materials, with both adhesives and top coatings. By joining General Data, Color Label Solutions will remain competitive in the color label market long term.
Color Label Solutions launched in July of 2013. Read our first post after formation here:
And our first video describing our company and mission now over 5 years old:
Color Label Solutions was started to help customers move to print on-demand color label printing. We saw the opportunity in the market for a different way to print labels in color; with the change in color label printer technology, the need for GHS labels in the chemical industry and the interest of manufacturers to print full-color labels when needed. After 5.5 years, we now have over 240 posts, covering all aspects of printing labels on-demand and in color. And don’t forget the 98 video’s on our YouTube channel:
Or why manufacturers should move to on-demand color and our company:
Beatriz Molina, Co-Owner and Vice President of Operations says, “We’re looking forward to the potential synergy from merging with a larger organization with outstanding manufacturing and service capabilities. Not having this expertise internally, Color Label Solutions will be able to do more for our customers with the merger. For all of us employees, supporting and helping our customers is our primary goal.” Meet the Color Label Solutions team here: https://colorlabelsolutions.com/our-team/
For most customers, only the “remit to” address should change. With the merger, Color Label Solutions will be able to offer a much broader line of products and services to customers further growing our company. All stakeholders in Color Label Solutions will benefit with the purchase by General Data. And most importantly; the General Data team are good guys!
If you have questions on the purchase of Color Label Solutions, feel free to contact me/us. We look forward to our exciting, mutually beneficial, future.