General Data is recognized as an expert resource for all aspects of
labeling, automatic identification, barcode data collection, field mobility,
equipment service, fixed asset management, and managed print services. General
Data's "total solutions" approach enables customers to utilize their
expertise in all areas - planning, equipment specification, label media,
printer consumable, system integration, customization and professional
services.
When asked why General Data decided to purchase Color Label Solutions,
Pete Wenzel, President and CEO, said, “General Data purchased Color Label
Solutions for two primary reasons.
First, Color Label Solutions has become a preferred provider of label
printing solutions to the cannabis market.
The importance of branding combined with the requirement for variable
data make this market perfect for print on-demand color labels. General Data
sees Color Label Solutions as a vehicle to sell a wide range of products to
this market; specifically, barcode/RFID printers, scanners, WiFi systems, POS solutions, on-site service,
and preprinted labels.”
 |
| Pete Wenzel, President/CEO, General Data |
Continuing, Pete said, “Second, General Data decided to pursue harder
the on-demand color label and flexible packaging market; both on-demand and
preprinted. Merging with Color Label
Solutions gives us more knowledge and market access to grow this business.”
Color Label Solutions, www.colorlabel.solutions, will continue to operate independently as a stand-alone
business unit with employees in several states and customers across North
America.
Since day 1, we knew our company would need to integrate
vertically to remain competitively in the label market. For example, thermal transfer label prices
have decreased significantly since this technology was launched in the
80’s. To prepare for this potential
price competition, we required a means to produce inkjet and laser labels and
tags as affordably as possible. General
Data not only converts labels but also has the capability to custom coat
materials, with both adhesives and top coatings. By joining General Data, Color Label
Solutions will remain competitive in the color label market long term.
Color Label Solutions launched in July of 2013. Read our first post after formation here:
And
our first video describing our company and mission now over 5 years old:
Color
Label Solutions was started to help customers move to print on-demand color
label printing. We saw the opportunity in the market for a different way to
print labels in color; with the change in color label printer technology, the
need for GHS labels in the chemical industry and the interest of manufacturers
to print full-color labels when needed.
After 5.5 years, we now have over 240 posts, covering all aspects of
printing labels on-demand and in color.
And don’t forget the 98 video’s on our YouTube channel:
Or why manufacturers should move to on-demand color and our company:
Beatriz
Molina, Co-Owner and Vice President of Operations says, “We’re looking forward
to the potential synergy from merging with a larger organization with
outstanding manufacturing and service capabilities. Not having this expertise internally, Color
Label Solutions will be able to do more for our customers with the merger. For all of us employees, supporting and
helping our customers is our primary goal.”
Meet the Color Label Solutions team here: https://colorlabelsolutions.com/our-team/
For most customers, only the “remit to” address should change. With the merger, Color Label Solutions will
be able to offer a much broader line of products and services to customers
further growing our company. All stakeholders in Color Label Solutions will
benefit with the purchase by General Data.
And most importantly; the General Data team are good guys!
If you have questions on the purchase of Color Label Solutions, feel
free to contact me/us. We look forward
to our exciting, mutually beneficial, future.
Guy Mikel
855-962-7670
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