My name is Hannah Gibson, a Sales Manager for Color Label Solutions, based in the Seattle area. After working at a label convertor, I came to work at Color Label Solutions to manage label sales. In my conversations with different companies in different industries, I hear frequently “I don’t know anything about label printing”. To me, this situation is great as our mission is to support companies transition to On-Demand Color Label printing.
One question, that I get asked frequently when speaking to newer or smaller companies is “Why should I use a label printer? I’d rather print from my office/home printer.”
When responding to this question, I provide several reasons why a label printer is a much more efficient choice for any company.
|Sheet Vs Roll Labels|
Let’s start with cost per label, which is a big factor for businesses. I Googled the top selling printer of 2018, which I found was an HP OfficeJet printer, according to Amazon.
|HP: Highest Selling Consumer Printer|
For the HP OfficeJet printer, the yield is 165 pages/tri color cartridge. The cost of a black and tri color cartridge is $42.89. $42.89 divided by 165 is $0.26/page. With 10 labels per sheet, the ink cost per label is $0.026. Assuming the 165 page/cartridge yield was calculated at 15% coverage, the cost per label would be $0.13/label when printing at 80% coverage; 5-fold more.
To learn more about how these ink yields are calculated, read this previous post:
After calculating the ink, I calculated the cost per an actual label. For this comparison, I used a 4” x 2” Matte Poly sheet label from Avery.
and calculated a cost per actual label of $0.11. Therefore, the ink and a 4 x 2” label combined would cost approximately $0.24.
|C7500 Ink Cartridges|
When printing a 4 x2” label with approximately 80% ink coverage using the Epson C7500G, I calculated the ink cost at $0.017/label. A 4” x 2” Matte poly Label we sell on a roll is $0.042/label, with significant discounts in volume.
Overall, I calculated the cost for ink and material in a consumer printer is at least 24 cents (assuming 80% coverage). At the same time, the cost for ink and labels using an Epson label printer are less than 6 cents; a savings of 75%.
In addition to ink and label costs, add the extra waste. Most companies I talk to who are wanting to transition from sheet fed to labels on a roll mention they experience lots of jams, and have a hard time getting the print to line up on the labels, resulting in a lot of waste. And what if you wanted to print only 4 labels at any one time? You could waste up to 6 labels.
Another important factor is a printer designed for labels will increase your productivity. The simplest explanation of increase in productivity with a label printer is speed; a label printer is generally faster than your office printer. In addition, your employees will waste less time fixing jams or selecting which labels on a sheet to print. When needing a few labels, you can print the exact number rather than a full sheet of maybe 4-16 labels at time. Also, rolls of labels enable you to use a label applicator or dispenser to automate more of the process.
Also, label printers give you flexibility in design and automation. With a label printer, graphic designers will have flexibility to create a more professional looking label, which is important for branding. Also, label printers enable the use of label design software such as BarTender, which allow for automating Variable Data printing.
Besides cost, waste, productivity and design, label printers offer a HUGE difference in durability when compared to a consumer-oriented printer. By most accounts, a typical consumer printer should last 1 to 3 years. But when adding sheets of labels that are oozing adhesives, the printer typically wont hold up very long. A label printer is built for manufacturing environments and will last much longer with heavy use.
As the premier provider for Print on Demand systems, Color Label Solutions can help you transition to printing high resolution, durable labels with a low cost per label. Give us a call today to talk about your label requirements.
|C7500 With Rewind|
Purchase a C7500 here: