Color Label Solutions

Color Label Solutions

Friday, November 8, 2019

A High Level Conversation

“A High Level Conversation” is a new podcast series powered by Delta9 Systems, the Cannabis division of General Data Corporation, hosted by Chris Guthrie, General Manager.

I’ve written about Chris and Delta9 Systems in the past.

According to Ashley Crosh, Marketing Manager for General Data and producer of this podcast, “our goal of this podcast series is to gain credibility and visibility within the cannabis industry.  We’re combining our expertise in data management and barcode systems with Chris’s in-depth understanding of the cannabis business to elevate producers, processors and retailers to a higher level.”

For their first episode, they invited me on the show for a discussion of the critical labeling elements within the cannabis market.  It was the first time that I’ve participated in the a podcast; and was a fun experience.  Listen to the full episode here. 

After participating in the podcast and listening to the final version, I have three thoughts.  First, I didn’t know that Zebra would be featured; and I found the partner idea fantastic. 

According to Ashley, “we pitched Zebra on the idea of a podcast surrounding the impact of new technologies within the cannabis industry.  We understood that Zebra wanted to pursue the cannabis vertical market; and needed a strong partner/means to approach.  Zebra was very supportive sending an agency to our recording sessions to help guide and support the process.”   After listening to the podcast, I believe getting Zebra involved was a great idea.

Second, I had a lot of ideas on topics we could have explored during the episode after we completed the recording.  Dale Carnegie said, “There are always three speeches, for every one you actually gave. The one you practiced, the one you gave, and the one you wish you gave.”  Here are some of my thoughts:

What does it take to create a great label?
This post features ideas on how to improve print quality

Why is branding so important in cannabis?

Why is variable data so important in cannabis?
This post from some time ago reviews the California label requirements for cannabis products

How can I save money when purchasing labels?

Third, podcasts take a lot of work to create.  Now with over 260 blog posts, I understand the work involved in content creation.  Ashley says, “A podcast series was an idea that I thought Delta9 should pursue.  After discussing with my manager and Chris, I worked with my partners to pursue the idea and create the content.  We now have 5 episodes released with more to come.  Creating A High Level Conversation has been a great learning experience for me.”

If you like this episode (or want to hear someone besides me), visit the Delta9 Systems site.

Or visit Apple Podcasts, Spotify or any of your other favorite podcast listening platforms and search for “A High Level Conversation”.  If you like what you hear, please subscribe and leave them a nice review!

I’d appreciate your feedback and comments on this episode and the series.  Feel free to contact me with your comments.

Guy Mikel