The
team at KETTLEBELL KITCHEN is a group of hardworking, passionate individuals
who believe in the importance of good nutrition and the value of high-quality,
locally sourced food. They think New
York based CrossFit participants deserve fresh, healthy meals, following both Paleo
and Zone diets. KETTLEBELL KITCHEN is
committed to developing nutritionally sound meals that also taste great.
According to Andy Lopez, Sales & Marketing
Director, (http://kettlebellkitchen.com/team.php) “Although we have just
started our company, we needed a means to produce approximately 2,000 labels a
week already. After doing research on
print on-demand color labels, we selected the TM-C3400.”
After learning that
KETTLEBELL KITTEN purchased the printer, I contacted Joe Lopez, President and
Andy to insure they started printing quickly and easily. Within a very short time, KETTLEBELL KITCHEN
was printing great-looking labels.
According to Andy, “the TM-C3400 is printing great, and runs fast enough
for us. “
After printing and
applying the labels, Joe noticed the labels were “buckling” after placed in the
freezer or refrigerator. It seems Joe
had purchased labels not made for use in cold temperatures. Freezer Grade adhesive is required for labels
going on products destined to be stored at below freezing temperatures.
For example, here is the
freezer grade adhesive from a label specification from Stafford Press:
IJM is
an aggressive permanent pressure sensitive adhesive. It exhibits outstanding adhesion to most
synthetic films, performing well in low temperatures.
* Classification: Freezer
Temperature Permanent
· * Minimum Application
Temp.: -9°F
· * Service Temperature
Range: -45°F to +200°F
·
And
here is another example of a freezer grade adhesive specification from a label
from General Data:
A cold temperature
emulsion acrylic permanent adhesive featuring high initial tack. Adhesive
features very good adhesion to a variety of substrates, including corrugated,
rigid plastics, films, glass and painted metal. Not recommended for water
immersion.
Application temp: 40°
Fahrenheit
Service temp: -50° to +150° Fahrenheit
And one more from WS
Packaging:
An
all-temperature adhesive developed to provide good room temperature performance
and excellent cold temperature performance. This adhesive provides good
adhesion to corrugated cardboard and makes it an excellent choice for warehouse
applications. Complies with 21CFR FDA 175.105 for indirect food contact.
Minimum
application temperature: -20º F
Service temperature range: -65º F to +200º F
KETTLEBELL
KITCHEN application story interested me for several reasons. First, I go to Crossfit (but not as “studly”
as either Joe or Andy) and try to eat healthy.
Second,
food manufacturers like KETTLEBELL KITCHEN need to be able produce labels when
required. Not wanting to purchase the
large minimum orders of preprint labels for all of their SKU’s, small food
manufacturers like the idea of producing only what they need; saving money,
reducing waste and providing label flexibility.
Third,
food manufacturers require labels that perform well in freezer
applications. Make sure you order the
labels with the correct adhesive for these situations.
If you
or your customers manufacturer a large number of food products, consider moving
to print on-demand color labels. It
could be the way for you and/or your customers to perform better and recover
faster like KETTLEBELL KITCHEN.
Guy Mikel
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