Banding VAR's

This past week, I attended BlueStar’s (http://us.bluestarinc.com) annual tradeshow, VARTECH. BlueStar is a leading global distributor of solutions-based ADC, Mobility, Point-of-Sale, RFID, Digital Signage, and ID & Security technology. BlueStar works exclusively with Value-Added Resellers (VARS), providing them with complete solutions, business development and marketing support. 

VARTECH 2012 was different than most tradeshows I have attended, as it took place on a cruise ship.  To learn more, check out these articles:  http://vsr.edgl.com/reseller-stories/BlueStar-Cruise-Draws-Hundreds-of-VARs-to-the-High-Seas82615; or http://www.bsminfo.com/doc.mvc/bluestar-makes-trade-show-on-cruise-ship-a-reality-0001.  

As the attendees were a mix of customers and guests, BlueStar needed a means to easily identify these two different groups as the activities were different.  To differentiate the groups, BlueStar decided to print color wristbands.

According to Rodney Shaffer, BlueStar’s Epson Product Manager, “As we printed wristbands for VARTECH last year, we were requested to produce them again for the cruise.  The VARTECH creative team developed the design for a healthcare wristband that we sell, and then I printed the wristbands on Epson’s TM-C3400 color printer. I printed 1,600 attendee and 500 guest wristbands easily and quickly.”   

During the cruise, I received many comments about the wristbands as resellers understood the bands were printed with Epson’sTM-C3400.  For example, Peter Wenzel, founder of General Data said, “my wife wore the wristband while using an underwater scooter in saltwater for more than two hours.  When she returned, you could not tell any difference in the colors on the wristband.  I also noticed several people on the bus to the airport going home still wearing the bands after four days!”

In addition, Rodney added, “we had no reports of anyone complaining about the bands irritating their skin.  The bands were very comfortable to wear.”

Personally, I wore the wristbands for 4 days, taking showers, going in the pool and swimming in the ocean.

Between Dips In The Ocean

After all of this water and wear, the band looked the same as when I put on the band.

In addition to this event, I have two other posts concerning the use of wristbands printed with the Epson TM-C3400.  Check out these two stories: First Wild River Country:   http://colorlabelsondemand.blogspot.com/2012/08/slide-into-on-demand-color-wristbands.html.  And second, Save The Bay: http://colorlabelsondemand.blogspot.com/2011/09/new-solution-on-demand-color-wristbands.html.  

If you or your customers need a means to identify people at events, recommend the TM-C3400 and wristbands.  They work great!

Guy Mikel

855-962-7670
info@colorlabelsolutions.com
www.colorlabelsolutions.com