Recently, I met with 6 of our cannabis customers while traveling in
Northern California.
From each of these companies, I learned something that I’d like to
share. Let me tell you a bit about what
I learned from these companies.
First, we met Legion of Bloom, https://www.thelegionofbloom.com/new-index. The Legion of Bloom is committed to elevating health and well-being. Their
sustainable, conscious cultivation and extraction practices are just one way they
express their devotion to pure, natural cannabis products. When buying Legion, customers
know exactly what they're getting; Responsibly grown, award-winning marijuana
and extracts with no additives, ever.
Unknown to me, I learned Legion was printing labels with gold
embossing; and they looked great!
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| Gold-Embossed Inkjet Printed Labels |
The labels looked even better when applied to their products:
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| Legion Of Bloom Gold Foil Labels |
Frankly, we’ve never sold any labels with a metallic embossing. We’ve sold silver/chrome foil labels (and a
very small quantity of gold), but never any embossed printable labels. Legion’s finished labels look fantastic.
When purchasing labels from a company other than us, you need to make
sure you ask your vendor one key point; are the labels inkjet coated? And are they designed for aqueous inkjet
printers?
The on-demand label printers we sell require
label materials designed for aqueous inkjet printers. For example, Epson publishes a list of
materials tested to work with their printers:
Other label printer manufactures publish similar lists.
Most label printers, however, use a different type of press to produce
preprinted labels; UV curable inkjet. UV inks don’t dry at all on the label,
rather are “cured”. Curing is a chemical
reaction that occurs after being bombarded with UV radiation. Given the curing, UV label presses use
different materials that don’t typically work on aqueous label printers. Therefore, most label companies carry only the
materials required for UV based printers.
For example, we recently tested materials sent to us from a prospect;
and they did not work at all. Compare how labels sent to us printed versus our
labels:
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| Inkjet & Non-Inkjet Coated Labels |
When you purchase labels from us, you don’t have to worry about this
issue; every label we sell works with the printers we sell. And by visiting
Legion of Bloom, I learned our plant can produce gold-foil, embossed
labels. Contact us if you want to print
these types of materials.
Next, we met with a long-time customer, (who will remain nameless as they
package for other manufacturers), who use an Epson C3500 to print labels. With this printer, I’m always concerned about
producing full-bleed labels as it’s difficult to print to the edge
consistently. Further, I’m not a big fan
of the print quality of this relatively low-resolution printer. However, this customer has figured out how to
accomplish pretty good print quality on their labels.
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| C3500 Printed Cannabis Label |
And even pretty good full-bleed label printing (even with the blacked-out name).
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| C3500 Printed Cannabis Label |
Up close, the print looks pixelated.
But from even a short distance, the print quality looks fine. To produce this artwork, this company creates
artwork in Illustrator, then imports the final file into BarTender to print the
actual labels. This workflow enables this
company produce pretty good labels using the C3500.
To produce the labels full-bleed, this company sets up the media
handling slightly different than what Epson had envisioned. They close the front guide slightly more than
the label width; allowing the output labels to ride high on the guide.
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| C3500 Media Guide Setup |
They have found this setting helps them produce better looking
labels. If you have a C3500, you may
want to test this trick as well.
After
the OEM packer, I met with Brite Labs, https://www.britelabs.com/#. In 2014, BRITE Labs was founded in Oakland, CA to pioneer whole plant
cannabis concentrates using their proprietary CO2 extraction process. They offer patients and partners a full
spectrum oil that is closest to flower, to explore the wellness potential of
cannabis & CBD products, and to promote good feelings for all.
At Brite Labs, I got to see a new label were selling; a pod label for
the PAX Cartridge.
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| Brite Labs Printed PAX Label |
In July 2018, Hannah Gibson, Sales with Color Label Solutions, was
working with Legion of Bloom to implement a print on demand color label
solution. Legion sent Hannah artwork of
their custom shape label. The file was named “PAX”, and was a circle with a
small cut out.
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| Pax Label Dieline |
Although
we sell many circle labels, this custom shape was interesting. Legion of
Bloom purchased the Afinia L801 to print their PAX labels as well as their
product labels. Read more here about the
L801 here:
Only
one month later, Brite Labs sent Hannah a file of a label shape they needed;
and it was identical to what Legion of Bloom had purchased. Given the unique requirements
of these two companies, Hannah researched; and found the PAX Era, and PAX Era
Pods. Pax (https://www.paxvapor.com/) makes the vaporizer and vaporizer cartridge/pod packaging that is being
used by many cannabis companies.
Above shows the front, color-coded strain label from Brite Labs. And below is the PAX Pod label, both printed
on the C7500G:
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| PAX Puck Label |
After starting to print these labels, Brite Labs discovered the original
requested size was overlapping the lip of the container. Given this issue, we created a slightly
smaller label. Hannah and Brite Labs found that the 1.77” Circle was a perfect
fit.
At Brite Labs, the PAX labels seem to be working well; including the
application. Contact us if you need
labels for your PAX Pods.
After Brite Labs, I met Utopia, https://www.utopiacannabis.com/. Utopia is an award-winning cannabis company specializing in artisanal
flowers, refined extracts and nutritious edibles. All of their products are Envirocann
certified and undergo full-spectrum testing to ensure a consistent and safe
product. Utopia’s flowers are exclusively
cultivated indoors with natural fertilizers and organic pest management
techniques to ensure the purest smoking experience. Their extract line consists of terpene and
cannabinoid rich concentrates that are refined to honor each strain’s specific
profile. Their edibles are made with
organic and non-gmo ingredients, providing delicious flavor that both elevates
and energizes. Utopia believes that
healthy products are a result of high-quality ingredients, conscious
techniques, and a commitment to transparency.
For several of their products, Utopia needed clear labels to act as
tamper evident seals and to convey strain names. Small, clear film labels are difficult to
print correctly on the C3500. In fact,
we had issues with this clear film; it would create an error every time. Epson could not articulate why the
issue. Finally, we decided to test using
the rear feed; and it worked well. Using
the rear feed, we could even print labels down to .325” in length; below the
spec for blackmark/clear film labels.
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| C3500 Clear Film Labels |
In the future, Utopia plans to create these labels using BarTender,
adding color coding and images. By
moving to BarTender, Utopia will save time inputting strain names, making it
easier to print while making changing artwork easy to do.
What’s most interesting with Utopia is their patience with us. They stuck by us as we problem-solved the
issues with the Epson C3500 and the clear film labels. We’re lucky to have customers like Utopia.
After Utopia, we visited Nu-Tra Distribution. Nu-Tra is a brand-new company, still working
to get their licenses. However, they’re
ready to start printing labels with their C7500G. Nu-Tra has started printing labels using our
matte poly circle labels. We describe
these labels as “whiter”; allowing for better colors. I especially liked the print quality of
black; the most difficult color to print correctly.
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| C7500G Printed Black Labels |
And other label:
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| C7500G Printed Black Labels |
I think this black from the C7500G on the whiter matte poly looks
great! In the past, I’ve written how
only gloss poly labels produce good black colors using the C7500g.
But this whiter matte poly produces very nice black colors. I’m glad these labels work for Nu-Tra Distribution.
Lastly, we met Indus Holdings, a long-time
customer; http://www.indusholdingco.com/. INDUS Holding Company is a vertically-integrated cannabis company with
world-class production capabilities, including cultivation, extraction,
manufacturing, brand sales & marketing, and distribution. Founded in 2014
by hospitality veteran Robert Weakley and based in Salinas, California, INDUS
offers services supporting every step of the supply chain from soil to sale and
an extensive portfolio of award-winning brands, including Altai, Dixie, Moon,
Beboe and Legal.
After visiting Indus a few years ago, I was most impressed by their
growth. Indus has grown to become a
large company with all types of labeling requirements. They use our labels for a variety of
applications; many with variable data and color image requirements. Color Label Solutions is lucky to have
customers such as Indus, that we can grow with them.
Over a couple of days, I was lucky to meet in-person a great group of
Northern California cannabis companies, to learn more about their company and
labeling requirements. I’m very grateful
to have customers like the 6 companies.
If you are a cultivator and/or manufacturer of products that need labels
on-demand, contact us. We’ll help you
find the labeling solution to fit your needs.
Guy Mikel
855-962-7670
info@colorlabelsolutions.com
