While traveling in Seattle, I had the opportunity to meet two of our
customers in the cannabis market: Green Rush Cannabis and Georgetown Cannabis.
Green
Rush Cannabis, http://catchtherush.com/, is a WA i502 producer-processor
located in the scenic Snohomish Valley. They produce a clean, sophisticated
crop that has become a preferred brand for a number of top shops in
Washington state known for their consistent terpene flavor, high quality, and
deep impact. GreenRush Cannabis is a
recommend brand by expert budtenders.
 |
| Green Rush Cannabis |
Personally, I found Green Rush’s growing rooms, very clean and
professional.
Mark Flanders, owner of Green Rush Cannabis, and I first met at
Cannacon Seattle in February 2017. At
the time, Mark was looking for a means to print labels for their products with
their logo, text and variable data.
Initially, Mark was looking for 4x2” and 3x2” matte or gloss paper
labels produced on an affordable color label printer. Based on these requirements, I recommended
the C3500 printer.
 |
| Mark Flanders, Green Rush Cannabis |
After initially testing the paper, we found the labels “flagged” and came
off the joint tubes. This flagging is not a result of the adhesive, rather the
memory in the paper. Based on these
results, we switched to matte poly labels that have less memory and work better
on the tubes.
 |
| Green Rush C3500 Label |
In
our discussions, I learned that Green Rush uses Grow Flow, https://getgrowflow.com/, traceability and sales system.
According to Mark, “to produce our labels, we requested GrowFlow to
design our label templates. Inside
GrowFlow, the variable data is pulled and sent to a format that is produced as
a PDF. This system works great for us”.
The Green Rush label artwork is perfect for the C3500. It’s a basic white label with a logo, text,
barcode and variable data. For this
application, the C3500 works great.
And the integration with GrowFlow is a great addition, adding value to
their customers.
Based on their success, Green Rush is expanding. Mark says, “We’re setting up another
location, to cultivate as well extract.”
Based on my experience, I can see why Green Rush is a success.
Georgetown
Cannabis Company, http://georgetowncannabisco.com/, experienced team is passionate about the cultivation of their naturally
grown cannabis. They trim their buds to
ensure quality and bag appeal. Georgetown
cultivates cannabis as natural as possible, and staying away from pesticides
with the use of beneficial insects. Though innovative growing methods and their
no shortcut approach, Georgetown strives to bring their brand, “Legion of
Plume” of high quality, cannabis to their customers.
 |
| Georgetown Cannabis "Legion of Plume " Label |
I met Mark Brown, CEO, of Georgetown Cannabis originally via one of our
partners. Initially, Mark was looking
not only for a label printer, but a label applicator as well. Mark and his team, especially, Kendall Brown,
were requiring a high resolution printer for labels for their “Legion of Plume”
branded products. Based on their label
printing requirements, Georgetown purchased a C7500G printer and matte poly
labels. I recommended matte poly given Georgetown’s
production of a lot of prerolls, labeling their joint tubes.
 |
| Georgetown Cannabis Prerolls |
After getting some gloss poly labels to test, Kendall decided to switch
away from matte. “We really like the way
the colors look on the gloss poly”, says Kendall. Continuing, “We have found
the gloss poly labels don’t flag, adhering to the tubes well”.
 |
| C7500G Preroll Labels |
With a background in design, I really like how Kendall has produced the
labels for Georgetown, maximizing the print output from the C7500G. She is using the Epson ColorTone Matching
assistant to help her chose the best color range for labels for Georgetown’s
new hybrids.
 |
| C7500G ColorTone Matching Assistant Print Output |
You
can download the ColorTone Matching Assistant here: https://download.epson-biz.com/modules/colorworks/index.php?page=prod&pcat=35&pid=219
And I think these labels designed by Kendall and produced on the C7500G
look great!
 |
| C7500G Printed Cannabis Labels |
And Georgetown’s business is growing. According to Mark, “we’re
growing, adding new dispensary customers all the time. The branding and labeling of our premium
products is helping our sale team grow our business”.
Green Rush Cannabis and Georgetown Cannabis are approaching their
labeling differently; but both are successful in the marketing, branding and
labeling of their products. If you need help to insure your labels represent and promote your brand successfully,
contact us. We’ll help you find the best
solution for your print on-demand color label requirements.
Guy Mikel
855-962-7670
No comments:
Post a Comment