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| ClariSafe Label |
But how many prescription labels do you see with larger fonts,
highlights, pill images and printed on-demand color warnings? Virtually none.
As I understand, these recommendations for anesthesia have been widely
accepted, but not fully implemented.
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| Anesthesia Example Label |
So why would one set of recommendations be accepted for safer labels,
but not the others? Although I have don’t
know for sure, I would bet the primary reason is the printer hardware cost and
size.
Pharmacies can’t or don’t want to spend the money for new, color
printers. Current color label printer options
cost over $1,000; and as much as $1,800.
To move to color across the world would cost millions of dollars.
In addition, current color label printers would take a great deal of
desktop real estate. Pharmacies have
limited space for printing labels.
Now, a new option is available for the printing of color labels
on-demand for pharmacies and anesthesia departments. The ClariSafe printer provides a lower cost
and smaller footprint option to print pharmacy labels on-demand.
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| ClariSafe Label Printer from Addmaster |
The
ClariSafe Label Printer comes from Addmaster (www.addmaster.com). For over 52 years, Addmaster has used technology to improve how
businesses work— increasing productivity, lowering operating costs and
improving profitability. Since the early 1980’s Addmaster has developed and
manufactured inkjet printing solutions for the world’s most unique and
demanding applications. They have installed over 350,000 Addmaster Inkjet
printers worldwide. A hallmark of Addmaster’s design philosophy is to elevate
inkjet technology to the highest levels of performance and durability. Today, a
vast number of inkjet printers installed decades ago are still in use.
With IQ color, you have to order special labels with a preexisting
color area made into the label. You have
only a limited number of monochrome colors in a predetermined area. In addition, you do not have the capability
to add images. The ClariSafe label
printer is a much better option for anyone using IQ Color.
In addition to print quality, the second negative is currently no
Windows driver exists for the ClariSafe printer. Addmaster has an application
to select the image you want to print as a TIFF file; and print on-demand. But according to Alex Shaffer, Director of
Business Development for Addmaster, “we’ll create the application to meet the
customer’s need for print on-demand color labels. With our background in creating unique
applications in the banking industry, we have the capability to build
browser-based or PDF printing applications for our pharmacy and healthcare
customers as well.”
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| ClariSafe Printing Application |
With only 2 negatives, the ClariSafe printer offers many
positives. First, the printer costs only
$599.90; 40% less than the current least expensive color label printer and 1/3
the price of the largest selling, affordable color label printer; the
C3500. Alex says, “working with our
partner, HP, we created the ClariSafe printer to make it easy and affordable
way for pharmacies, healthcare providers and other companies to print color
labels on-demand.” For this new printer,
Addmaster used color inkjet technology from HP.
But unlike other HP partner companies, Addmaster created a new printer;
not just repurposed an existing printer.
“With our background in producing hundreds of thousands of inexpensive
inkjet printers, Addmaster knew how to bring to market an affordable, low cost
label printer” says Alex.
Second, the ClariSafe printer has a very fast time to first print. Watch me print a label using this new
printer.
Third, the ClariSafe printer is small; only 7” x 11” x 6”. This size makes it perfect for desktops where
space may be a premium.
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| ClariSafe |
Fourth, the ClariSafe printer uses either continuous or die cut labels;
from .5” to 2.5” wide. With the built-in
cutter, you can cut labels to length. Changing
the firmware enables you to use die cut labels as well. The capability to print small labels and 2D
barcodes at a high resolution may make this printer perfect for small
electronic labels containing very tiny barcodes. Currently available 600 DPI thermal transfer
printers for electronic barcode labels cost thousands of dollars.
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| ClariSafe Ink Cartridge |
Fifth, the Clarisafe printer uses only one, tri-color cartridge that
you can change in seconds. And when
changing the cartridge, you change the printhead, making plug nozzles a thing
of the past. HP’s Inkjet Technology drives
the printing; and enables the constant updating of the printhead. According to Alex, “no plugged nozzles means
little to no ink is consumed cleaning inkjet nozzles. At most, picoliters (1 trillionth of a liter)
are wasted. So more ink is available to use to print, lowering your printing
cost. Given the low amount of ink is wasted, no maintenance kits are required
to hold the wasted ink. The HP
technology makes affordable label printing possible.”
ClariSafe is an interesting new development in the on-demand color
label printing market. If you want to
start meeting the recommendations for safer pharmacy or anesthesia labels in
color and on-demand; or need an inexpensive way to print color coded labels,
contact us to discuss how ClariSafe printer could fit your operation.
Guy Mikel
855-962-7670
Enhance your branding with professional product label printing that ensures your products stand out on the shelves!
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