Shelby Lewis has led the effort to change their labels as
well as their labeling process.
Recently, I ask Shelby, why print on-demand color labels? Did you consider using preprinted color
labels? According to Shelby, “We opted to go with
color labels simply because we supply both to individuals online as well as to
shops around the world. Many of these
stores sell brands from multiple suppliers. Therefore, we need to
“standout” as a premium supplier with a quality product.”
Shelby continued, “As for purchasing pre-printed labels, it would be
cost prohibitive. We have 240 different products names. Within each flavor, we have thousands of
possible options. With so many different products and combinations, Vape
Dudes would require too many different labels in inventory, as well as time to
select the right label when processing an order. Now, we print only the
labels required; with no picking of the label from inventory. Plus, we are not required to write the
correct option on the label. Our TM-C3500 based solution has reduced print
time by 80%, and packing time by about the same percentage.
When I first spoke to Shelby, Vape Dudes was
using Primera’s LX400 printer. As Shelby
was looking for a faster, less expensive printer option, I recommended the
TM-C3500. After comparing the TM-C3500,
Shelby says, “Our largest complaint with
the Primera LX400 was the speed. To test the two printers, we printed a
single day of orders on both the LX400 and the TM-C3500. The LX400 took
25 minutes to print, and the TM-C3500 took only 5 minutes. After about
the 3rd label, I knew the TM-C3500 was significantly quicker.”
Shelby continues, “Not only did the TM-C3500 reduce the time to print significantly, but
we were able to upgrade our labels. From
Color Label Solutions, we purchased a matte poly label which is much more
durable than what we were using previously; at a lower price than our current
vendor.”
Shelby has found our labels to fit his requirements perfectly. According to Shelby, “After printing our first test label, we placed it on a bottle to perform a simple rub test with a few drops of eJuice. After rubbing the label for a minute, I noticed no difference at all. Not believing the result, I dried the ejuice by rubbing the label with a paper towel for another 30 seconds. After this second test, we still saw no difference between a new label and our test label.”
I think Vape Dude’s labels look great; both the
design and color. Their new design and labeling effort demonstrates their commitment
to quality. I’m really happy we could
provide Vape Dude a durable print on-demand label solution that meets their
needs. Contact us to discuss how we can
help you satisfy your labeling requirements.
Guy Mikel
855-962-7670
.png){kind=link}