Color Label Solutions

Color Label Solutions

Sunday, July 8, 2012

Drop Ship Verification With Color

OK; it is a lame mock up of a 2" x 2" label similar to the ones Chere creates

Desert Meats & Provisions, Inc., is the largest independent specialty meat distributor in the Las Vegas and southern Nevada foodservice markets.  As a division of Sysco (,  the company operates from a 25,000-square-foot, state-of-the-art, USDA-inspected processing and distribution facility in Las Vegas, distributing more than 1,200 products, including fresh and frozen specialty and variety meats, aged beef, pork, lamb, veal, poultry and processed meat. The company's diverse base of customers includes more than 200 premier Las Vegas mega-resorts, hotel-casinos, and fine "white tablecloth" restaurants.

As a part of their distribution, Desert Meats sells to an independent food broker who distributes products to a large number of restaurants in and around Las Vegas.  According to Chere Kern, Quality Assurance/Safety Manager, “the 3rd party requires us to identify on the package the name of the restaurant.  The driver needs the mark/label to identify the drop-ship restaurant customer.  In the past, we wrote the name of the restaurant on the package.  As the hand writing did not always look good on the package, we decided to look for a means to print color labels on-demand.”

Based on this requirement, Desert Meats contacted Patrick Rogers and Chuck Soper, Account Managers from Neway Packaging (   Neway Packaging is a full-scale distributor of industrial packaging supplies and packaging equipment.

“When I understood the requirement to print color labels on-demand, I suggested the TM-C3400 and sent information to Chere”, says Chuck.  “Once Chere had the printer, I asked Guy to help her get started quickly and easily.”

During our first 30 minute webinar, Chere was printing labels using Word.  According to Chere, “I printed labels for approximately 35 different restaurant customers in my first batch.  Now I print only what is required to replace the labels as they are consumed.  In the future, I will add logo’s and other features to the label to make it easier for the drivers to identify the drop ship customer.”

In addition to this type of logistic/ship verification solution, I have worked with other customers with similar requirements.  You may have seen the success story on Tubelite ( my post on PCI, Stopping Shipping Errors With Color (

Color labels are an inexpensive means to verify shipments and reduce the costs of potential shipping errors.  If you have customers with delivery routes, discuss with them how on demand color labels will improve the staging and drop ship processes; as well as reduce their overall shipping costs.

Guy Mikel

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