Stafford Press (http://www.staffordpress.com/) has been serving retailers since 1990,
manufacturing
custom labels and tags, for use with hundreds of different applications. Over
the years, they have earned an excellent reputation as one of the top suppliers
on the West Coast.
Stafford
Press has a technical support team that can solve many types of problems with
face stocks, adhesives or difficult applications. They have a complete design
team to assist in product development from concept to the final production.
Recently,
I had a customer who needed to cover up an existing label with a print on-demand color label. They tried to remove the label; but adhesive and label material remained. Using
traditional paper labels, the label underneath showed through, making the
appearance poor.
To find a solution, I
contacted Dave Long of Stafford Press.
You may remember my earlier post covering Stafford Press’s durable poly
tags: http://colorlabelsondemand.blogspot.com/2012/09/durability-on-demand-color.html.
For this prospect, Dave prepared an opaque
label. According to Dave, “for this
opportunity, we applied an opaque adhesive to inkjet coated facestock. In this case, it was a matte paper."
Overall, the label printed great:
With the opaque label available, I went out
to the prospect to print labels using first the TM-C3400. The label completely covered the existing
label; you could not see through the opaque label at all. I then printed a label using Epson’s GP-C831
printer to show the look of a larger label.
It seems exactly what the customer wanted.
According to Dave, “we also provide inkjet
coated labels with other adhesives as well.
We sell standard movable labels for inkjet coated paper and poly
labels. These labels work well for
work-in-process (WIP) tracking or warehousing.
In addition, we sell a “Postit” or a microsphere (encapsulated) adhesive
with inkjet facestocks for applications such as Identification. Customers want to make sure no adhesive
remains on clothing after using a visitor badge.”
At this stage, we know the market for print
on-demand color is not large. But media
providers like Stafford Press are providing new label components to help
build a variety of solutions for you and your customers. If you or your customers need opaque, movable or other types of labels for your solution, contact me to discuss.
Guy Mikel
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