Pacific
Labeling Integration (PLI) www.pacificlabeling.com is known for high quality products and system
design. PLI leads the way as one of Label-Aire's most respected distributors. The staff of PCL serves the labeling needs of
their customers; from product sales and repair to development of the most
reliable, cost efficient, and creative labeling solutions.
At Pack Expo, (http://colorlabelsondemand.blogspot.com/2012/11/pack-expo-2012.html) I met Robert Claproth, President of PLI; and we
agreed to meet in their Ontario, CA office after the show. “I’m interested in adding new labeling
solutions. Bringing new solutions to our
customers has been the key to our success.
Plus, we love to sell ink; as we sell ink to our customers with
continuous inkjet coders/markers”, says Robert. If you want to learn more about continuous
inkjet printing, check out this description from Wikipedia: http://en.wikipedia.org/wiki/Inkjet_printing#Continuous_inkjet.
While
demonstrating the TM-C3400, Robert knew that he had an immediate need to use
this label printer; labeling his ink. As
a reseller of ink, he wants to make sure his customers know who to contact to
reorder ink.
"As a
reseller of a consumable item, it’s important that my customers know
immediately how to reorder. I see a real
advantage placing my color labels on the inks I sell to make it easy for
customers to reorder. I’ll begin placing my labels on inks I sell”, says Robert. And Robert wanted to purchase my demo
printer! Although I could not sell him my printer, I did get a
commitment from Robert to purchase a printer; and to contact me once he has the
printer.
For new
users like Robert, I conduct a 30 minute webinar to insure they start using the
TM-C3400 quickly and easily. And for new
resellers like PLI, I conduct sales training; focusing primarily on the best
target customers to sell print on-demand color labels.
For new
resellers, I work with distributors to get them registered to sell the Epson
products. As PLI purchases from one of
them already, it is an easy process to begin reselling print on-demand color
labels.
If you
are a reseller of consumable items, consider using print on-demand color labels
to make it easy for your customers to reorder. It's a great idea!
Guy Mikel
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