With
“Nothing But Love” from their customers, Sierra Stickers, is a
family-owned printer business based in Rancho Cordova, CA who produce high
quality stickers. With the motto,
“Custom Stickers Done Right”, Sierra Stickers makes ordering easy and ships
orders fast.
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| Sierra Sticker Founders; and me with my Covid Haircut |
According to
Derek Alvarez, Co-Owner of Sierra Stickers, “we started making labels in
March/April after we moved into our new location. Prior to this time, we sold primarily die cut
stickers; but had customers who need labels on rolls. We started with an inexpensive label printer
that didn’t work out so well; I then contacted Color Label Solutions to find a
label printer option.” Based on our
discussion, Derek purchased a C6500A.”
Derek is one of
the few professional printer customers we have that is using the C6500A. Most would say that the C6500 is too slow,
running about 2” per second. Derek says,
“we run the C6500 overnight to print an entire roll of labels. Once the roll is completed, we rewind the
roll to put the black eye mark on the opposite side in order to work in our
Finishing System. Our experience showed
that the C6500A runs as fast as our Finishing System. We’re so satisfied with the C6500, we got a
second printer.”
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| 2 C6500's At Sierra Stickers |
But what I was
most interested in seeing was Sierra Sticker’s use of the Finishing
System. We sell the DLF220S from Afinia,
but is manufactured by DPR in Italy. A
finishing system laminates, die-cuts, weeds the matrix (removes the waste
matrix round the die-cut label), slits labels into columns and then rewinds
into rolls.
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| Label Finishing System |
According to Derek, “the cutter on this finishing system is extremely accurate. Down to 1/10,000 of an inch; but we run it down to 1/50,000 of an inch. Although the finishing systems is slow, we run it overnight as well. We now laminate almost 100% of the labels we sell.” This video shows how important the Finishing system has become in the Sierra Sticker business.
In the video,
Derek shows the software designed to specify the cut location. From my perspective, understanding the
software is the critical path to make this equipment productive. To generate the cut location, Derek creates a
PDF with a cut layer along with a visual layer of the art. With this procedure, the operator can see
both the cut and art to ensure the finish labels are correct.
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| Label Finisher Software |
Two suggestions
from Derek. First, don’t push the
laminate all the way against the back plate. He finds the alignment easier.
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| Laminate On The Finishing System |
Second, don’t
push the cores on the rewinder to the back plate also. This space ensures the waste from the side
cuts doesn’t bind and get wrap up in the matrix.
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| Label Matrix Waste |
I find the
DLF220S complex; it takes time to learn and become proficient. It’s not plug and play like other devices we
sell. Derek says, “it took me a full two
weeks to really learn how to best use the DLF”.
And Derek is a professional printer!
If you start using a finishing system, plan to take some time to become
productive.
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| L801 at Sierra Stickers |
In addition to
the C6500 and the Finishing Station, Derek also uses an Afinia L801 in his
operation. According to Derek, “we use
the L801 for art with solid black or mix of heavy colors. And we use the L801 on jobs requiring
specific materials such as matte BOPP.
The L801 can produce vibrant colors; and that is an important benefit of
the L801.” In this video, Derek goes
through the unboxing and setup of the L801:
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| Sierra Sticker Founders |
In less than 6
months, Derek and his wife have built a thriving label printing business. Further, I admire how they have used YouTube
and other social media to promote their business and communicate the
professionalism of their operation.
Sierra Stickers is a great small business run by intelligent
entrepreneurs.
If you are a
printer and want to expand your business; be like Derek. Start by contacting Color Label
Solutions. We’ll help build your
business too.
Guy Mikel
855-962-7670
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