https://brandservices.amazon.com/transparency;
and a perfect requirement for on-demand color labels. Let me tell you more:
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| Amazon Transparency |
Transparency is an industrywide, retailer agnostic service that proactively
detects the sale and shipment of counterfeit goods, tracks chain of custody,
and improves transparency of products at the consumer
level.
To
participate, a company (Brand Owner) needs to meet the following criteria:
- Sells on Amazon US
- Has a valid US Trademark
- Owns an approved US trademark in the Amazon Brand Registry system
Once approved, brand owners must add a unique item code entered into a
Data Matrix 2D barcode on every package along with the Transparency Logo.
 |
| Amazon Transparency |
Once a brand owner has enrolled and gained approval along with adding
the Transparency code/logo, Amazon scans every package to insure authentic
products are shipped. Then, end user
customers can use the Amazon Shopping App to authenticate the products
purchased. In addition to the data matrix 2D code and logo discussed earlier,
Amazon wants brand owners to add a call to action such as the following: “Scan
with your Transparency app to learn about this product’s life cycle.”
 |
| Amazon Transparency |
I first heard of Transparency from Misty Catlin, in Sales with General
Data. Misty says, “I first heard about
Transparency from a customer who needed support to deploy this application in
their plant. Since this initial
customer, I’ve now had 2 additional companies contact me about this project. We at General Data are positioned perfectly
to help companies meet the requirements of Transparency with our expertise in
barcode systems and label manufacturing.”
 |
| Amazon Transparency |
From my perspective the need for a color logo along with a variable
data barcode makes Transparency a perfect requirement for an on-demand color
label solution. Combining the serialize
and encoded data from Amazon, label creation and printing software and a color
label printer, companies can meet the requirements of Amazon’s Transparency
project affordably. And you can add this
workflow prior to shipping to Amazon or their customers, making the solution
quick and easy to implement.
Our Transparency contact at Amazon states the proactive counterfeit
program delivers exclusive benefits to both the brand owners and end users:
- Product quality
reviews have improved
- Concerns about
unauthorized sellers have diminished
- Trust builds with customers; with instant access to origin of manufacturing and validation of authenticity
 |
| Amazon Transparency |
To
learn more about Amazon’s Transparency, read this detailed article: https://digiday.com/marketing/amazon-grows-transparency-program-fight-counterfeits/
If
you want or need to implement Transparency, contact Misty (talktous@general-data.com or 844-643-1129) or I. We’ll help you deploy a
solution for printing the logo, Data Matrix 2D code and Call to Action on
demand and in color.
Guy Mikel
855-962-7670
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