|District Edibles Packaging & Labels|
Recently, I asked District Edibles to talk to the PR agency for Epson and the Printing News about labeling in the cannabis market. Based on this request, the Packaging News published this article that featured our customer and myself.
In the article, Lauren Gilligan from District Edibles said the following:
District Edibles is another brand that is seeking to set itself apart, using packaging to help it stand out from the crowd. “When it comes to label design and packaging, we look for something unique and appealing,” said Lauren Gilligan, vice president of sales & marketing. “In order to stand out in a cut-throat market like Colorado, we look for the initial look of the product. Is it eye-catching? With so many brands on the market, it is really important to have curb appeal in order to captivate the consumer. The next feature we look for is texture. Is there a particular feel to the label? It stimulates another sense for the consumer, and makes your product a lot more memorable. Since we work in cannabis, safety also plays a big role in our package design. Packaging needs to be functional to make sure it doesn't get into the wrong hands of children or pets.”
And I got my comments in the article as well:
“Three key requirements are driving cannabis manufacturers and processors to the use of on-demand color labels,” agreed Guy Mikel, president of Color Label Solutions, reseller/partner of the ColorWorks on-demand inkjet label printers. “First, companies in the cannabis business must comply with the state requirements, which keep changing. As most states require a variety of variable data such as serialized package tracking, lot or batch identification, and/or THC or other component testing results, companies need to include this information on their packaging. Printing this information on the label is the most efficient means to meet this requirement. Second, companies are developing new products. As new SKU’s are tested and developed, label content evolves. An on-demand color label makes changes easy to do. Third, branding is a key component of the marketing of cannabis products, especially as the market moves into the recreational segment. Manufacturers want and need to convey their product attributes and product positioning in a retail setting. Great looking color labels on-demand help marketers project a premium product image; which is what District Edibles has achieved with their products.”
Overall, I like to thank District Edibles for participating in this article featuring the customers of the Epson label printers. Also, I’d like to comment on three aspects of the packaging District Edibles is using.
First, District Edibles prints their labels full-bleed. It’s not easy to print 100% of your labels full-bleed. The media guides in the C7500 make it relatively easy to print the edges of your die-cut labels with ink. This post documents my feelings on the media guides in the C7500:
|District Edibles Packaging & Labels|
Second, District Edibles prints their labels in black. Black is the most difficult color as you can see any “imperfections” in the print. This previous post explains the difficulty in printing all black:
Third, District Edibles is using a package we sell; the MPack. This child-proof, tamper-evident, and water/air tight container is great to meet the regulatory and product requirements for edible cannabis products. Plus we’re producing the MPack in black for District Edibles, giving them a unique look. In this previous post from our participation in the Seed to Sale tradeshow, I discuss the MPack:
It’s great to have customers like District Edibles; as they grow in this brand-new market. If we can help with the labeling of your edible or other products, be sure to contact us. We’d love to have more great customers like District Edibles.