The story behind ARMFLAGS is GREAT! In 2012, while watching the BCS Championship Game in New Orleans, Michael O’Leary, the founder, became committed to putting “Armsleeves with logos” on all fans! Together with his friend and former colleague, Jonas Thelin, they created “ARMFLAGS”, focused on providing high quality Armsleeves with Team LOGOS and IMAGES; allowing fans and supporters to show their passion for their teams and causes alike.
When starting the business, Michael knew intuitively that they would need to print color labels on-demand. According to Michael, “ With 4 different sizes and thousands of universities and high schools, we had to have a way to print the labels as needed. Although new, we have 1,600 different products already available; and plan to have many more universities and high schools signed up by the end of the year.”
For ARMFLAGS, color is important. Continuing, Michael says “We wanted to have our products stand out on the shelf or on a peg at the store. To make our product unique, we selected a non-traditional square cap. In addition, we decided to make our caps black in color. Although I was concerned about the color selection initially, my partner Jonas Thelin pushed for this color combination. Now I think the black and red look great.”
For our logo’s, ARMFLAGS print them on a white label to place on the cap. “The white label/logo with the black background works well”, says Michael. “The color contrast makes the team logo really stand out. Initially, we printed them on matte paper; but have since switched to gloss paper. The gloss paper looks better and stands out even more.”
To print the labels, ARMFLAGS purchased a TM-C3500 label printer, 3 years Spare-in-the-Air warranty, ink and labels. When asked about the TM-C3500, Michael says “Works like a champ. This printer is easy to operate and learn to use. Plus, Color Label Solutions has provided outstanding support.”
ARMFLAGS sell for $19.95 a pair; and we’ll be available soon to purchase on their website. In their first full week of operation, ARMFLAG sold 2,500 pairs to 3 wholesale customers. WOW! Be sure to help me support ARMFLAGS by Liking” their Facebook page, https://www.facebook.com/AF.Armflags.
It’s exciting to work with customers like ARMFLAGS; niche manufacturers with great ideas, led by wonderful people. Plus I appreciate the willingness to use different processes such as print on-demand color labels to produce their products. If you need print color labels only when you need them, be sure to contact us. We’ll help you as well.