Working with a partner, Mudge Fasteners developed a new line of corrosion-resistant fasteners called Dura-Con (http://www.mudgefasteners.com/p/dura-con-advanced-fastening-systems.html). With the new products, Mudge has been able to open up new distribution such as Menards: http://www.menards.com/main/p-1907907.htm. This new product looks like a great opportunity for Mudge Fasteners.
As these new fasteners perform better and cost less than stainless steel, Mudge Fasteners needed to design and produce labels for Dura-Con.
“With a lot of SKU’s, we wanted to avoid a large number of preprinted labels”, says Paul Mudge, President of Mudge Fasteners. “I contacted Fred Braun at BCS Label (www.bcslabel.com/) to see what options we would have. After our conversation, Fred suggested we look at printing labels on-demand using the Epson TM-C3400.”
Some of you may have read my earlier stories involving Fred and his customers at BCS Label. Fred sold the TM-C3400 to FX Luminaire: http://pos.epson.com/colorworks/assets/ColorWorks_FX_Luminaire_SS.pdf
Before visiting Mudge Fasteners, I decided to recreate the Duracon label removing the grey background color. With 100% coverage of ink, labels produced on-demand cost more and are more likely to show the artifacts of the print. I don’t recommend print on-demand labels and the TM-C3400 to produce labels with 100% coverage.
At our first meeting, I printed both the initial and recreated product labels. “With our red boxes, I think the white labels look better”, said Paul.
After reviewing all of the SKU’s, Paul and Fred decided to reduce the sizes down to 3 different die-cut labels. Managing 3 different blank white label sizes would be much easier than managing a large inventory of preprinted labels.
Meeting Mudge Fasteners reinforces my belief in the changes happening in the label business; thousands of companies exist that have a large number of products with labels requiring images, logos and color text. These companies would be better served by moving to print on-demand color labels.
If you or your customers have or need labels with images, logo’s, and text for a large number of products, consider moving to print on-demand color labels. You’ll save time, reduce costs and improve your work processes.