Color Label Solutions

Color Label Solutions

Saturday, November 12, 2011

The Perfect Prospect!

This week, I met the perfect prospect for color, on-demand labels. 

This company shows how on-demand color labels are good for both your customers; and you.  Let me explain.

For over thirty years, Dura Plastic Products, Inc. has been known for its quality products and outstanding service. These qualities have allowed this family owned business to grow into a recognized leader in the PVC piping component industry.

Recently, Home Depot, a retailer of Dura Plastic Products, provided them a “style guide” that required color labels.  


With over 200 SKU’s produced for Home Depot, Dura Plastic decided NOT to purchase preprinted labels.  They did not want to maintain the expensive inventory of preprinted labels (1.1 million per year) as a result of large minimum purchase quantities for each SKU.  In addition, they did not want to deal with the waste as labels become obsolete when content changes.   Finally, they did not want to use the labor to pick and put away label inventory.  Therefore, Dura Plastic decided to begin producing color labels on demand.

After conducting research, Dura Plastic purchased two relatively large, expensive printers from another company earlier this year.  In addition, they built a 2 story print shop in the middle of the packaging area to print and store a small quantity of labels.

Although committed to color, on demand labels, Dura Plastic has not been satisfied with their printers.  “We have had several problems with our new label printers” according to John Akamine, of Dura Plastic.  “Although the service department of the company has been very supportive, we decided to look for a different on-demand color printer.”  Given the situation, John attended Pack Expo in September where he saw the TM-C3400 printing in the Epson booth.

Since the show, Dura Plastic has been testing the TM-C3400 ColorWorks printer; and is just now getting their first order of die cut labels to complete a pilot production run.  If successful, Dura Plastic will add several printers and purchase labels for their Home Depot SKU's.  In addition, Dura Plastic is considering switching to on-demand color labels on the rest of their 3,000 SKU’s.

With a large number of SKU’s and a requirement for color on their labels, Dura Plastic Products represents the perfect prospect for on-demand color labels.  In addition, on-demand color labels will reduce their costs; the working capital cost of label inventory, the waste cost of obsolete labels, and the labor cost to pick/put away preprinted labels.  

Look for customers like Dura Plastic Products to sell on-demand color labels and the Epson TM-C3400 ColorWorks printer.  You will not only help your customers, you will earn the revenue from the hardware, service and the on-going consumables.

Feel free to contact me anytime to help with your "perfect" prospects.

Guy Mikel

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