TSTE™ combines traditional and exotic gourmet spices, cooking herbs and seasonings from around the globe in the preparation of their 60+ hand-mixed signature blends and rubs. Packaging by the ounce allows their customers to experiment as they journey through the vast selection of spices and seasonings.
With over 300 products in each of their 28+ stores, TSTE™ had some challenges with product labeling, especially their custom blends. According to Jesse Hanson, Graphic Designer for TSTE™, “For our custom blend products, we use 8.5” x 11” sheets of preprinted labels. When selling a custom blended product, we would take one of the labels off the sheet in our inventory and hand-write the number of ounces. This process was difficult, created wasted labels, and did not produce the quality of label we wanted on our products.”
“I wanted to find a solution that fit the requirements of TSTE™; and wanted to see for myself that the solution I propose would work for my customer,” says J.D. After speaking with Jesse, J.D. contacted me.
Initially, I provided printed label samples for J.D. to present to Jesse.
After the samples were reviewed, I provided Pattco a demonstration printer, media and training. After this training, J.D. demonstrated the TM-C3400 printer to Jesse and the team at TSTE™. After the demonstration, TSTE™ purchased a printer to test in their St. Augustine location.
During testing, Jesse found the printer worked well. Jesse says “The TM-C3400 produces a high quality label fast. I designed new labels as PDF’s. Using these formats, the sales people in the store can input the number of ounces, making the finished labels look professional. Also, it makes distributing new product labels easy. For our locations in Portland and San Francisco, which now have a TM-C3400 printer, I simply sent a zip file with all of the new labels formats.”
According to Jesse, one part of the solution that was a bit complicated was media. “It took time to find the best media for our labels. Plus, we had to purchase a special die to produce the label shape we wanted; an oval with the squared-off sides” says Jesse.
Keeping a large inventory of labels at each location, costs money and creates additional waste. I suggest you do what The Spice & Tea Exchange® is doing; move to on-demand color labels.