Color Label Solutions

Color Label Solutions

Friday, December 16, 2011

Bake Sweet Success!

Do you have customers such as bakeries using preprinted labels like the ones in the pictures below?




Then you have a great opportunity!

“When I saw all of these preprinted labels, I thought of you and the TM-C3400” says Ross Check of Heartland Label Printers.

Thanks to Ross, I visited a bakery using over 1,000 preprinted labels a day.  If you don’t know, Heartland Label Printers Inc. was founded in 1990 with the goal of manufacturing quality stock and custom printed labels. Since the founding, Heartland has grown into a nationally recognized company shipping labels through a broad spectrum of resellers to all points of the United States, Canada and the Caribbean.  Recognized as one of the fastest growing privately owned companies in Wisconsin, Heartland’s goal is to provide customers the finest label media possible, great value, and timely service.

What is interesting about this bakery was the current process to label products.  With hundreds of different bake goods, each product required a label with a logo; either their own brand or one of the many OEM customer’s brands. In addition, each of the products required a label with the list of ingredients regardless of the brand.  Finally, many of their products required a “best when used by” date label.  With up to 3 labels for each of their products, the baker spends a great deal of labor applying labels to each of their products.  In addition, it is easy to make mistakes when applying up to 3 different labels on hundreds of similar products.

To speed up their labeling process, reduce potential errors and reduce costs, Ross recommended the baker begin printing color labels on-demand using the TM-C3400.  As they already use Bartender from Seagull Scientific,

the baker can create new label formats easily for each of their various SKU’s.  Then, the operator can print from Bartender exactly the one label required for each product on their work orders.  “With orders coming 24 hours per day, it is important for this baker to print and ship as fast as possible.  Also, the bakery will now have a potential new profit center; offering private branding to their entire customer base of grocery stores, restaurants, and other bakeries” says Ross.

If you have bakers or other customers with lots of products, be sure to talk to them about on-demand color labels.  Bake Sweet Successes for your customers and you!

Guy Mikel

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