Color Label Solutions

Color Label Solutions

Tuesday, August 30, 2011

Hardware Breaks-Sometimes.....

Hardware Breaks--Sometimes.  With the Epson TM-C3400 SecurColor Label printer, you can expect to print lots of labels with little to no problems.  In fact, I know of one manufacturer who printed more than 400,000 labels on one printer during their first month of operation.

Today, however, I spoke to one manufacturing customer who recently started having problems with one of their printers, after printing for several months approximately 100,000 of labels (and using 40 cartridges) per month.  It seems one of the sensors required cleaning; more of a cleaning than what they could do themselves.

Since hardware does require service sometimes, Epson has two service programs that you should consider selling.  First, Epson sells an extended warranty program.  With this service offering, your customers get warranty coverage for an additional set of years.  Here is a summary of the extended warranty.

Second, Epson has the Spare-in-the-Air Service (SITA) program.  With this service offering, your customers get a printer shipped to them next day if they have a service issue.  Here is the summary of the SITA program.

For value added resellers and independent software vendors like you, you can sell this valuable service, increasing the margins on the on-demand color label solutions you offer.  Here are the prices of these offerings:

If the manufacturing customer I spoke to today had purchased the SITA service offering, he would have received a replacement printer tomorrow; making him a very happy and satisfied customer.  Be sure to add these service offerings to your quotes!

And finally, think about the profitability of adding customers like this small manufacturer who consumes 100,000 labels and 40 ink cartridges a month.  Tens of thousands of companies with lots of SKU's like this manufacturer exist; we just have to find, tell and sell them on the Epson TM-C3400 SecurColor.  Let me know how I can help.

Guy Mikel

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