Creativity With Color Labels

Recently, I had the opportunity to speak to a writer for Package Design (http://www.packagedesignmag.com/)  about the impact of print on-demand color labels on design.  If you don’t know this magazine, Package Design elevates the value of design as a strategic business competence in the brand marketing mix from concept to shelf.  This magazine helps improve business effectiveness and fosters a community for all stakeholders.

Shelby Lewis

After our and other interviews, Package Design published, “The Digital Shift”, http://www.nxtbook.com/nxtbooks/STMG/packagedesign_20141112/#/48,  about the marketing options provided by moving to digital printing; and specifically, print on-demand color labels.   Check out my comments at the end of page 42 and 43 as I see tremendous creativity benefits of printing color labels on demand.

The Digital Shift

On-Demand Provides Flexibility In Label Design

In many of my past posts, I discussed the productivity benefits of printing color labels on demand.  Some of my favorite posts on this topic include:

Mercury Medical:   http://colorlabelsondemand.blogspot.com/2012/03/67.html

KBI: http://colorlabelsondemand.blogspot.com/2012/09/continuous-improvement-with-on-demand.html

Jaclo Plumbing: http://colorlabelsondemand.blogspot.com/2013/01/label-room-woes.html

But the point of this article was the marketing benefits realized with the move to digital printing.  As a part of this article, the author, Tara Pettit, spoke with our customer, Shelby Lewis of Vape Dudes, http://www.vapedudes.com/.  Vape Dudes business model is to offer customers the specific option that meets their taste requirements; effectively producing customized products on-demand.  Offering hundreds or even thousands of different product combinations, Vape Dudes needed a means to produce their labels on-demand as preprinted labels do not work.  You can read about Vape Dudes here in this earlier post: http://colorlabelsondemand.blogspot.com/2014/06/couldnt-be-happier.html

In addition to Vade Dudes, we have many other customers creatively using print on-demand color labels.  One of my favorite is Hummingbird Market, http://hummingbirdmarket.com/. Douglas Everett, owner of this company, has produced some of the most beautiful labels I’ve seen; on Epson’s first generation color label printer, the TM-C3400:

To learn more about Hummingbird Market's labels, read our earlier post: (http://colorlabelsondemand.blogspot.com/2013/03/customizing-my-nectar.html) . You might find their hummingbird webcam fun as well: http://www.ustream.tv/channel/tucson-hummercam?utm_campaign=t.co&utm_source=ustre.am%2F1gbMP&utm_medium=social&utm_content=20140807123719 

Also, I’ve posted ideas on how to use color on labels; or the benefits of digital printing. Check out this post on using color to improve marketing:  http://colorlabelsondemand.blogspot.com/2013/09/juice-your-marketing-using-color-on.html. Or this post on color labels in the digital marketplace: http://colorlabelsondemand.blogspot.com/2014/03/labels-in-digital-marketplace.html. 

And I’ve posted about companies creating interesting products:

Armflags: http://colorlabelsondemand.blogspot.com/2014/08/innovativation-with-color-labels.html

Printing color labels on demand offers many different creative and process benefits.  I’d love to hear how color improves your marketing efforts.  Or contact us to discuss how we can help you add color to your on-demand labels.

Guy Mikel

855-962-7670

info@colorlabelsolutions.com

855-962-7670

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