Component
Medical Society Services is a subsidiary of the California Medical Association
(CMA) serving the 39 component medical societies in California. CMA provides support, services, and programs
to meet their membership needs. In addition to this, CMSS offers support
for dues processing and accounting services, membership analytics, executive
management support and assistance, and even print and online marketing design
services.
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| Print On-Demand Color Event Tags |
As part
of their service offerings, CMA holds annually the Western Healthcare
Leadership Academy for California and other western states. To improve these meetings, CMSS decided to
print color tags on-demand for each attendee directly from their database. According to Henry Gardiner, Project
Director, CMSS, “We needed a system to print 4” x 3” color tags from our online
application. Before we purchased any
equipment, it was important to confirm it worked with our online application.”
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| Western Healthcare Leadership Association |
After
speaking with Henry, we held a webinar where he accessed his application to
complete test prints on my local computer and TM-C3500 printer. Although we proved the application and the
printer worked, Henry needed to redesign the page size and tag layout as it was
printing larger than required page size initially. Given the need to redesign the tag, Henry
asked “can you send me a demo printer to make the necessary design changes
prior to purchasing a printer?” As I
often do, I arranged for a demo printer for Henry to use for 2 to 3 weeks. In addition, I sent Henry labels to test as
well as a set of ink cartridges. Once he
has the printer, ink and labels, Henry quickly redesigned the tag to print on
the TM-C3500.
Initially,
Henry wanted tags as he was placing the printed member ID badge in a plastic
holder. However, labels were less
expensive than tags. Labels are readily
available; where tags are more of a specialty item. After some tests, Henry decided the labels
worked well; allowing CMA to insert them easily into the plastic holders. With
this decision, CMA purchased printers, ink, extended warranties and labels for their
first event.
According
to Henry, “Overall the application and printers worked well. We only had one issue with the printers. One setting, Save Roll Media, would change
anytime the computers were restarted (Save Rolls Media cuts before and/or after
the image and not on the predefined length in order to save the continuous
media). Each morning, we were required
to make the change, No Savings, in the driver. We just needed to remember to
make the change.” As for the driver
issue, I’m positive we can find a fix.
Also,
Henry says, “The set of ink cartridges lasted for the entire meeting. We did not have to change a single ink
cartridge during the event.” With the 4”
x 3” tag design, CMA can expect several thousand
tags printed for set of ink cartridges.
Plus their label media worked well; with plenty remaining for their next
meeting.
You may find some of my other posts around events and visitors of interest:
Printing
color labels and tags on demand for attendee and visitor management is a great
application for the TM-C3500. With this
printer, you can add images, color text, logos, and color codes as well as
barcodes and other typically black-only variable data. The next time you need attendee badges for an
event or visitors, think color tags and labels from Color Label Solutions.
Guy
Mikel
855-962-7670
855-962-7670
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