Bringing Brands To Life

If your brand is important, I suggest you read how Old Smokey Distillery brought James Ownby Reserve Tennessee Straight Bourbon to life.

James Ownby Reserve Label

AmeriGraph Packaging, a division of our parent company, General Data, worked with Old Smokey Distillery and their design agency, Baker Associates to produce the label for their new brand.  Read this great story here.

James Ownby Reserve

Summarizing this story, I see three key aspects of this story.  First, the design from Baker to communicate the key aspects of the brand.  The story details the aspects the design team wanted from the label.

AmeriGraph's Indigo Press

Second, AmeriGraph’s ability to produce samples using unique materials and the new HP Indigo press. The Indigo is a digital machine, requiring no plates to print prime labels, shrink-sleeve and flexible packaging.  Learn about GDC’s purchase of the Indigo press here.

Watch GDC’s Indigo Press run here: 

Flexographic Press

Third, was the use of standard flexographic press to enable embossing to make the labels unique; and make the brand stand out.  Flexographic printing technology uses plates to imprint images across a wide range of surfaces/materials.  Overall, the team of Ole Smokey, Barker Associates and AmeriGraph worked together to produced an outstanding label that represented the brand perfectly.

In discussion with Paul Thompson, Vice President and General Manager of AmeriGraph, I asked, how long did this process last?  According to Paul, “From concept to final finished product, we took approximately 90 days. We completed several tests on the HP digital to prove out the print technologies we were suggesting to achieve the desired results.”  Man, this effort sounds like lots of work.

Also, I asked Paul about using the new Indigo press; specifically why? Paul said, “Actually, we ran the tests and proof of concepts on the digital press and we ran the actual production run on the flexographic press. The customer wanted to add embossing in addition to cold foil and textured varnish. In addition, the production quantity was best suited to flexo technology. Actually, a cool story to marry both print technologies to create the final product.”

You may remember that I’ve featured both AmeriGraph and Paul Thompson in earlier posts about shrink sleeve labels.

I do hope you read the story about the creation of the James Ownsby Reservelabels. Our colleagues at AmeriGraph did a great job.

If you need to create a new product with labels that truly reflect the brand, contact us and AmeriGraph.  We’ll produce the truly unique labels needed for your products.

Guy Mikel

855-962-7670

info@colorlabelsolutions.com