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| Color Label Solutions at Pack Expo East |
Although not everything went as planned (inbound shipping was a nightmare),
we still had a great experience talking to more than 130 people about print
on-demand color labels and corrugated.
Here are 3 “Ah-Ha’s” I took from our experience.
First, our Sales Manager, Grant Lapke did an outstanding job installing,
running and packing our NS Multi printer.
Although we shipped this machine a great distance, the print quality was
still outstanding.
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| NS Multi Printed Box |
Just look at this box printed with the NS Multi. Or our signs we
printed as our backdrop arrived late to the show.
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| NS Multi Printed Sheet |
I’ve
written about the print quality before. http://colorlabelsondemand.blogspot.com/2018/03/ns-multi-print-quality.html. But given the shipping, I was impressed at how well Grant got this
printer to produce outstanding quality.
Given the print quality, we spoke to several companies about printing
instore merchandizing displays. The NS
Multi would enable large, package good companies to produce personalized displays
and end caps quickly. And with the
Caldera’s RIP capability for variable data and images, companies would be able
to personalize each end cap uniquely for the store. The capability of the NS Multi to produce
unique and high-quality merchandizing is a new opportunity for us and the
market.
Second, we launched a new semi-automatic label applicator integrated
with the C7500.
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| Label Applicator Integrated with the C7500 |
This applicator uses a sensor and a movable arm to manage the “loose-loop”
of labels between the printer and applicator.
You need this Loop given the fact the printer backs up when starting to
print. One feature I found of interest with
this new applicator is that you can send a large (i.e. 500) print job to the
printer. As the labels are consumed, the
sensor in the loop allows the printer to produce more, always keeping the loop
filled. So if you had a requirement of a
batch of 500, you could print approximately 510-520 labels, and know when the batch
was completed. This feature may make
this system work better for the operators.
If you are interested in applying labels to round and soon flat
containers directly from the C7500, contact us.
We’ll discuss how you could use this new capability in your operation.
Third, we showed again the new L501 from Afinia; which produces beautiful
labels.
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| L501 Printed Label |
And beginning May 1st, Afinia will start shipping this new
product. From my perspective, the L501
fits companies that need to print great looking labels in relatively small
batches. The cost of the printer is
$3500; and offers both dye and pigment ink.
The “Due” Ink Technology aspect is interesting; as dye inks produce generally
better colors whereas pigment inks are more durable typically. If you want great looking labels but don’t
want to spend a lot of money for hardware, the L501 may be a great option for
you.
Pack Expo was a valuable tradeshow for us. If you need great looking on-demand color
labels, boxes or displays, contact us to discuss your requirements. We’d appreciate the opportunity to learn more
about your business.
Guy Mikel
855-962-7670
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