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| District Edibles Packaging & Labels |
Recently, I asked District Edibles to talk to the PR agency for Epson
and the Printing News about labeling in the cannabis market. Based on this request, the Packaging News
published this article that featured our customer and myself.
In the article, Lauren Gilligan from District Edibles said the
following:
District Edibles is another brand that is seeking to set itself
apart, using packaging to help it stand out from the crowd. “When it comes to
label design and packaging, we look for something unique and appealing,” said
Lauren Gilligan, vice president of sales & marketing. “In order to stand
out in a cut-throat market like Colorado, we look for the initial look of the
product. Is it eye-catching? With so many brands on the market, it is really
important to have curb appeal in order to captivate the consumer. The next
feature we look for is texture. Is there a particular feel to the label? It
stimulates another sense for the consumer, and makes your product a lot more
memorable. Since we work in cannabis, safety also plays a big role in our
package design. Packaging needs to be functional to make sure it doesn't get
into the wrong hands of children or pets.”
And I got my comments in the article as well:
“Three key requirements are driving cannabis manufacturers and
processors to the use of on-demand color labels,” agreed Guy Mikel, president
of Color Label Solutions, reseller/partner of the ColorWorks on-demand inkjet
label printers. “First, companies in the cannabis business must comply with the
state requirements, which keep changing. As most states require a variety of
variable data such as serialized package tracking, lot or batch identification,
and/or THC or other component testing results, companies need to include this
information on their packaging. Printing this information on the label is the
most efficient means to meet this requirement. Second, companies are developing
new products. As new SKU’s are tested and developed, label content evolves. An
on-demand color label makes changes easy to do. Third, branding is a key
component of the marketing of cannabis products, especially as the market moves
into the recreational segment. Manufacturers want and need to convey their
product attributes and product positioning in a retail setting. Great looking
color labels on-demand help marketers project a premium product image; which is
what District Edibles has achieved with their products.”
Overall, I like to thank District Edibles for participating in this article
featuring the customers of the Epson label printers. Also, I’d like to comment
on three aspects of the packaging District Edibles is using.
First, District Edibles prints their labels
full-bleed. It’s not easy to print 100%
of your labels full-bleed. The media
guides in the C7500 make it relatively easy to print the edges of your die-cut labels
with ink. This post documents my
feelings on the media guides in the C7500:
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| District Edibles Packaging & Labels |
Second, District Edibles prints their labels in black. Black is the most difficult color as you can
see any “imperfections” in the print.
This previous post explains the difficulty in printing all black:
Third, District Edibles is using a package we sell; the MPack. This child-proof, tamper-evident, and
water/air tight container is great to meet the regulatory and product
requirements for edible cannabis products.
Plus we’re producing the MPack in black for District Edibles, giving
them a unique look. In this previous
post from our participation in the Seed to Sale tradeshow, I discuss the MPack:
It’s great to have customers like District Edibles; as they grow in
this brand-new market. If we can help
with the labeling of your edible or other products, be sure to contact us. We’d love to have more great customers like
District Edibles.
Guy Mikel
866-962-7670
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