A Prime Label acts as the main
identification of a product. Often designed to attract attention, prime labels
contain information designed to appeal to a buyer and are usually applied at
the time of manufacture.
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| Full-Bleed Label |
From my experience, prime labels have common features that brand owners
want and expect:
- Cover 100% of the label with ink
- Print “full-bleed”; to the edge of the label
- Shine- a glossy appearance
- Withstand water, abrasion, etc.; durable
But 100% coverage and full-bleed printing is
very difficult using die cut labels. I
mention the issue with black in this post. http://colorlabelsondemand.blogspot.com/2015/10/all-black.html
When producing full-bleed labels at a printshop, printers typically print
and then die cut. That is why you find
“die lines” on label artwork.
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| Full-Bleed Label With Dieline |
By die cutting post print, you insure full-bleed printing. Also prior
to die cutting, you can add a laminate to make the label durable and glossy.
But how can you print, laminate, and die cut in plant? Now we have an affordable and relatively easy
way to produce full-bleed and laminated labels in plant; using the new NeuraLabel
300X printer combined with the Scorpio+ finishing station.
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| 300X |
The
300X http://www.neuralog.com/pages/NeuraLabel-300x.html prints from 3” to 8.5” very fast with print speeds up to 20”/second at
resolution up to 2400 x 1200 using a durable pigment ink. For this application, you can print on lower
cost continuous label media like we’ve done here:
According to Steve Larson, Business Development for NeuraLabel Printing
Solutions, “The printer is very simple to operate. Ink is the only
consumable, and replacing cartridges is easy. If the customer buys the
onsite warranty, they get next business day on-site break/fix support.
This warranty extends even to the print head, which is why we say that the
print head has virtually unlimited life.”
These features make the 300X less
risky for a manufacturer.
After
printing multiple up on an inexpensive label media, you then need to laminate,
die cut and slit the labels. That’s were
Scorpio+ Finisher comes into play http://www.scorpio-plus.com/EN/. Watch the Scorpio finish our labels here:
According to Luca Bortolon, D.P.R. Labeling Sales, “the Scorpio Plus is
all-in-one system capable of laminating labels for added durability, digitally
die-cutting, removing the excess label material around each die-cut shape,
slitting and rewinding, offering you everything needed for professionally
finished labels. This system provides a
very accurate label finishing solution using cutting plotter technology; allowing
you to cut different types of materials and shapes without the added cost of
dies.”
When asked about the maintenance requirements, Luca continued, “The
Scorpio unit has very limited maintenance requirements. The only consumables are the slitting blades
and the plotter knife. These items are replaced
depending on the usage. We have clients
who have been using the Scorpio Plus for 6 months without replacing the slitting
blades or the plotter knife; whereas others running heavy jobs replace these
items every three to four months.”
In the video, you may notice the noise of the laminate coming off the
rolls. According to Luca, “The laminate
doesn’t always make so much noise when coming off the roll. The noise or no
noise of the laminate really does depend on the type of laminate the client is
going to purchase and use as there are several different types.”
The combination of the 300X and Scorpio Plus have one other positive
feature; Affordability. This combination
cost just over $30,000; a great price for a prime label finishing system.
If you need to print prime labels in plant, contact us to discuss how
the 300X and Scorpio Plus will work for you.
Guy Mikel
855-962-7670
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