Since the founding in 1932, Weber Packaging Solutions has grown into an international labeling leader. From the world headquarters and manufacturing facility in
Recently, Carson Blackwell, Account Manager for Weber
Packaging, (Twitter: @labelsales, Linked In: http://www.linkedin.com/pub/carson-blackwell/20/825/506/, About Me: http://about.me/CarsonB) and I visited a chemical manufacturing prospect who was interested
in changing the way they print labels. It
was great to attend this sales call with Carson as he obviously had a great
relationship with this company.
Based on this call, I wanted to share with you the
characteristics that make these companies great targets for print on-demand
color labels.
First, this company uses a color laser printer already
to produce labels. According to the Vice
President of the prospect, color labels provide a positive brand and company
image, especially when compared to black only labels. But color doesn’t mean it must cost a lot.
Or my work with FX
Luminaire: http://pos.epson.com/colorworks/assets/ColorWorks_FX_Luminaire_SS.pdf. In both of these posts, you’ll see that inkjet printers save
about 70+% versus color laser printers.
This specific prospect pays over $1,500 to fill the printer once with the
4 color laser toner cartridges, versus only $106 for 4 ink cartridges in the
GP-C831.
In addition to the cost savings, the inkjet printers have a
much more durable media handling, causing less problems. With this laser printer, the chemical company
has issues with paper jams and static electricity buildup. It is not uncommon for sheet fed printers with
drums, rollers, etc. to have problems with labels. Just look at the wasted labels.
Also, the company discussed issues with applying the sheet-fed,
“loose” labels outside in the wind. The
labels can “fly” away easily.
According to Carson, “It would obvious that the GP-C831
would be a better fit for this company.
With the fanfold, pin-fed media, this company would have a much easier
time handling and applying labels, post print.
They just need to see the printer running in their facilities using
their application.” Again, manufacturers
using color lasers printers in production are excellent targets.
Second, this company is a
chemical manufacturer. As such, they
will need to comply to the Global Harmonized System of Classification and
Labeling of Chemicals or “GHS” for short.
With this initiative, companies like this chemical manufacturer will
need to add color pictograms and icons to their labels. You may have seen my post summarizing this
initiative. http://colorlabelsondemand.blogspot.com/2012/03/what-h-is-ghs-opportunity.html.
Although knowing about GHS, this company had not as yet
finalized their plans to comply. But the
prospect agrees; they must comply sometime before 2015. Overall, chemical manufacturers are excellent
targets for on-demand color labels.
Third, this company is an OEM manufacturer. As an OEM, they may be required to purchase
or produce labels with logo’s, etc. in color for their customers. In addition, minimum label purchase
quantities may require large inventories of pre-print labels; increasing the
probability of obsolete inventory and waste costs. You may find these other posts on OEM
manufacturers of interest:
Manufacturers of OEM products are great targets for
on-demand color labels.
Fourth, the prospect produces over 1,200 separate products. With so many SKU’s, it’s impractical for them
to purchase, inventory and print with variable data, preprinted label inventory. When companies like this prospect try to use
preprinted labels, they increase their label costs. Take a look at these earlier posts on
companies moving from preprint to print on-demand color labels.
Lots of SKU’s make you or your customers good targets for
print on-demand color labels.
Fifth, this company produces labels from one of the most
common Microsoft Windows application: Word. Integrated with their ERP, variable data is
sent to a Word template to produce the label.
Although currently using Word, they plan to move to a Crystal
Reports-based label printing application shortly. Printing labels from common applications
insures the Windows driver for the color label printer based solutions are easy
to install, configure and run.
If you or your customers have any one of these 5 traits, you
could be a great prospect for print on-demand color labels. Contact me to discuss the trait that makes
you a good target.
Guy Mikel
No comments:
Post a Comment