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| Foodie Fit Labels |
Andrew Kowal, owner of FoodieFit came to us some time ago. As a new food company, Andrew wanted to print
labels internally as they needed them.
“As we rotate our menu every other week, it’s impossible to use
preprinted labels. Large minimum order
quantities and obsolete labels make purchasing preprinted labels not feasible for
us”. We started working with Andrew by
printing the FoodieFit logo on the C3500 printer to review the print quality.
I tell people the C3500 printer is perfect when you want to print a
image (like a logo), text, color codes and barcodes on a basic white label.
For Andrew, we calculated the estimate ink cost of FoodieFit’s initial
label designs. For a 4” x 4”, the
estimated cost was $0.013/label.
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| $0.013/4" x 4" Label |
Based on the costs of the printer, labels and ink, Andrew purchased a
C3500 as well as BarTender. As Andrew
changed label artwork constantly, he wanted a way to update ingredients and
product names quickly.
After about 1 year of using the C3500, Andrew contacted me about a
C7500. “We need faster printing as well
as a higher print quality.” After some
print samples, Andrew purchased a C7500 and made the C3500 his “backup”
printer.
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| C7500 Label Printer for Foodie Fit |
About the same time, Andrew decided that FoodieFit needed some type of
tamper-evident label. Given their
packaging, FoodieFit decided to begin using a 2” x 16”; to wrap around and seal
their package. Given the length of the
label, we recommended they use a fanfolded version of this label.
And the fanfold labels work great for them.
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| 16" Fanfold Labels |
According to Andrew, “the fanfold labels restack easily even after
printing a large batch. It’s easy for our operators to print, grab a stack and
begin labeling the packages.”
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| Foodie Fit Color Coded Labels |
With the ability to print labels on-demand, Foodie Fit has implemented a
color code system for their products.
- Red for dinner items
- Green for “active” products (more energy)
- Yellow for breakfast items
- Blue for snacks.
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| Green Color Codes For Active Food Products |
Color coding helps both customers and employees select the products
they want; Especially when stored together in a warehouse or even in a
refrigerator.
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| FoodieFit Color Label Products |
FoodieFit’s progression from the C3500 to the C7500 is not
uncommon. As the confidence and
requirements grow for printing on-demand color labels, it’s natural to want higher
print quality and faster production. And
we want to help our customer’s grow their business.
FoodieFit is a great customer for Color Label Solutions. And I admire Andrew’s entrepreneurial skills
as his operation grows, with plans for more locations and centralized production. One of the best aspects of working at Color
Label Solutions are customers like Andrew and FoodieFit.
If you need labels for your food products; or even color coded
labels, contact us. We’ll help you
produce the labels you need, when you need them.
Guy Mikel
855-962-7670
