From my perspective, QuickScrews is the perfect example of a company needing
to print color labels on demand. With
thousands of SKU’s, QuickScrews uses colors and icons to differentiate types of
fasteners. With their solar products, here are their color codes:
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| QuickScrews Color Codes |
And here are icons in use on one of their products:
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| QuickScrews Variable Icons |
Quickscrews prints these labels using the C3500 in stations distributed
in their plants in Livermore, CA and in South Carolina.
And they have experimented using a very inexpensive Go-Dex unwinder to
feed large rolls of labels into the C3500.
And it works seemingly great!
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| C3500 with Inexpensive GoDex Unwinder |
But the real magic of the QuickScrews print on-demand color label
solution is their database of products and their deployment of BarTender. According to Mark Buechler, Senior IT Manager
for QuickScrews, “our Marketing department has spent a lot of time gathering
information and taking pictures of many different fasteners for our
database. We’ve worked hard not
only setting up the structure of our database in Excel, but also adding the
descriptors, color codes, and variable images associated with every single SKU
we sell. It’s a process that will never end”.
In addition to the database, Mark has deployed BarTender, designing
different label templates and setting up the network to pull the variable data,
including the different text descriptors, icons and color codes to create the
labels. According to Mark, “now each
print station in either CA or SC accesses BarTender to print the labels
required for each product. This
solution makes it easy for our operators to label our products correctly. And the colors and icons make it easy for our
wholesalers and customer to select the correct fastener.”
According to Elizabeth Sinclair, Manager, Verticals
Marketing at Seagull Scientific, the creator of Bartender, “by using good data management
practices in your labeling deployment as demonstrated by Mark and the
Quickscrews team, you can create enterprise-wide efficiencies that save time,
resources and money. Many companies use only the design component, and thus
store data in label files. By integrating BarTender with a trusted data source,
any changes are easy to make in one location rather than finding, opening,
updating and saving every individual label.
QuickScrews has deployed BarTender very effectively.”
Quickscrews has developed a great business model; becoming the subject
matter expert in a relatively narrow field.
This focus makes it easy for prospects and customers to purchase the correct
fasteners. By adding a great print
on-demand color solution, QuickScrews can now produce labels that make their
products easy to use; both their channel and end users.
If you have a large number of SKU’s and considering print on-demand
color labels, contact us. We’d love to
help you build a great solution like QuickScrews.
Guy Mikel
855-962-7670