Color Label Solutions

Color Label Solutions
www.colorlabelsolutions.com

Sunday, September 29, 2013

Pack Expo 2013

From September 23 to 25, I exhibited in Las Vegas at Pack Expo 2013 (http://www.packexpo.com/), the premier packaging show.




At the show, I saw more companies showing print on-demand color labels than ever before.  Let me give you a sample of what I saw.

The biggest surprise was all of the companies showing color label printers utilizing Memjet (http://www.memjet.com/technology.  Afinia Label (http://afinialabel.com/), ColorDyne (http://www.colordynetech.com/), Trojan Label (http://trojanlabel.com/) and Xante (http://www.xante.com/). 
 

Afinia is a division of Microboards (http://www.microboards.com/)  from Minneapolis, MN who specializes in DVD duplicators and printers. 


L-801-label-printer


Like the other printers using the Memjet printhead, the L-801 label printer produces beautiful print quality at speeds up to 12” per second.  Plus this printer includes an 8” unwinder and media cover, which is important to protect the media and printhead from dust. 

With the printer, Afinia includes BarTender from Seagull Scientific (http://www.bartenderbarcodesoftware.com/label-software/welcome.aspx), for producing variable data labels. If you need to match colors precisely, Afinia partners with Wasatch (http://www.wasatch.com/softripmain.html), to provide a RIP (raster image processor) software.  Finally, Afinia sells the lowest cost printer of this group, with a list price of the basic printer at $8,995.  For companies just starting to print in-plant prime labels, the Afinia label printer is a good option.


In addition to the Afinia printer, I saw the Trojan label printer.  

Trojan-1-label-printer

This Danish company with US headquarters in Alabama sells the most “aesthetically pleasing” label printer in the Memjet group of partner companies, utilizing a stainless steel cover.  In addition, Trojan label provides a browser-based application to connect to the printer.  Here, Trojan showed an Android device connected to the printer.

trojan-touch-control

In addition, Trojan offers the capability to connect to the printer via VPN.  This connections allows Trojan tech support to configure, train and troubleshoot printers anywhere in the world.  As on-site support is an issue with the Memjet partner companies, the VPN connection could be a very valuable capability to consider when purchasing an in-plant prime label printer.

If you prefer thermal transfer printers but need to comply to the GHS label requirements, CAB Technologies offers a two-color label printer; the XC series.


CAB Technologies worked with Mactac (www.mactac.com) and ITW Thermal Films (www.itwthermalfilms.comto produce a thermal transfer 2-color, printing solution.  With the ribbon saver and precise heat settings in the printhead, this printer produces BS5609 certified labels requiring black and red colors.

cab-two-tone-label

To see more, check out my video from Pack Expo 2013 by texting “Guy” to 28748 or my post on You Tube: http://youtu.be/XiDbRKJlYLI.

If any of these printers fit your requirements, contact Color Label Solutions.

Guy Mikel

Monday, September 23, 2013

Juice Your Marketing (Using Color On Labels)

After reading Tom Shapiro’s, “3 Ways to Juice Your Marketing Results Using Color” (http://www.marketingprofs.com/articles/2013/11665/three-ways-to-juice-your-marketing-results-using-color?adref=nlt091713),  I decided to repost this article. 




In the story, Tom makes 5 statements about the use of color that works for labels.  Even a “functional” Shipping label, as well as Prime, Secondary, Industrial and Decorative labels accrue significant benefit by adding color.

#1:  We experience the world through colors. 
Imagine how different our life would be if we saw the world in only black and white.    Colors add context that you don’t get with only black. 

#2:  Color increases brand recognition by a whopping 80%.

If you’re involved with an organization selling something, anything to customers, you should be working to identify ways to increase your brand recognition; even on lowly shipping labels.

#3:  People make subconscious judgments about a person, environment, or product within 90 seconds, and up to 90% of that assessment is based on color alone!

When your customer sees a monochrome label, what assessment of your company do they make?  What assessment would they make if they saw your labels with color?

#4: 85% of shoppers cite color as a primary reason behind their product purchase decisions

You may say that “shoppers” don’t purchase our products; we sell to businesses.  But Buyers, Operation Managers, Shippers and others inside organizations are people too that make decisions about your products.  Do they see color!

#5:  Color helps people remember brands longer and decide what to buy.
What do customers remember about your company after seeing your labels?  If you want to leave them with a positive image, move to print on –demand color.

If you use monochrome labels anywhere in your operation, ask yourself, “What is the response when our customer’s see a monochrome label?” 

Then ask, “Would our customer’s respond differently if they saw our brand, an image, color text or color blocks on our labels?”

I believe that once you ask yourself and your Marketing colleagues this second question, you’ll see how obvious and how important the decision to move to color on your labels is.  Below is my shipping label.

color-shipping-label

Talk to your Marketing colleagues about adding color to all of your labels.  If you want to start adding color to your labels, contact me.  I’ll help you get started “juicing” your Marketing with print on-demand color labels.

Guy Mikel
855-962-7670
info@colorlabelsolutions.com 
www.colorlabelsolutions.com

Monday, September 16, 2013

First Of Many

TD Laser (www.tdlaser.com) is a manufacturer of toner cartridges for lasers and copiers.  To protect customers, TD Laser guarantees all products will perform equal to the original cartridge.  In the unlikely event of one of their products causes’ damage to the printer or copier, TD Laser will repair or replace the machine.   In addition, TD Laser is one of the first users of the new TM-C3500 printer.


TM-C3500-user


When asked why he wanted to move to color labels, Tony Drenth, owner of TD Laser, said, “I wanted to clean up our labels.  We had been placing color “dots on our labels to identify the correct toner color.

thermal-transfer-label

Tony continues, “By moving to color, we can add a color identifier easier than the manual “dot” process as well as make our labels look better.”

Print-on-demand-color-label
I approached Tony earlier about moving to print on-demand color labels.  However, he wanted to wait until an affordable printer was available that had 4 separate ink cartridges.  With 4 separate ink cartridges, lower ink costs and an affordable printer cost, the TM-C3500 was a good option for Tony.

In addition to purchasing a printer, TD Laser needed a means to cover up previous labels on a portion of the boxes they used.  To meet this requirements, we provided a label with opaque adhesive.  This label insures the previous label does not show through the new label.

opaque-label

If you want to begin adding color text, images, and highlights to your labels like TD Laser, give me a call.  We’ll make it easy and affordable for you to do.

Guy Mikel
855-962-7670

Thursday, September 5, 2013

Cloud Social Marketing For You

If you use or sell labels, read this post!  If you print labels as a part of your operations, this post shows you how to move your business to mobile. If you sell labels or label solutions, this post shows you how to add a value added, cloud-based business to your portfolio.
VizConnect (www.vizconnect.comis a cloud-based, marketing services company specializing in bringing the powerful medium of video together with the red-hot opportunity of mobile in their easy-to-use, on-line marketing platform.




Founded in 2011, the partners in VizConnect brought media, marketing and technology expertise together to make the first marketing platform that combines cloud computing, video storage, mobile, and information capturing services in an easily accessible site.  As an organization, the mission of VizConnect is to offer entrepreneurs who struggle with technology and mobile marketing an ease-of-use solution at a low subscription cost.
According to Ed Carroll, Co-Founder, “America is a mobile society today with 58% of Americans owning smart phones; with 75% predicted to own smart phones by 2016.  We live on our smart phones.  Given the tremendous growth of this technology, small and medium businesses need a way to access their mobile customers.”  If you scanned the QR code above, you’ve met Ed.

Joe Tessin, Certified Business Partner for VizConnect adds, “At the same time as the move to mobile, video has grown rapidly.  Video engages customers in a way other media can’t.  The question for small and medium size businesses, how can I begin using video effectively and affordably in my business?”

Joe continues, “many businesses use websites like You Tube; a great video website.  But when a business sends a You Tube link to a customer, you’ll see competitive information as well.  Plus You Tube does not provide a way to add a flexible, call-to-action to help you sell.”  Just look at all the potentially competitive companies you find on the TM-C3500 video I posted:  http://youtu.be/vNGpoKfmses


VizConnect offers 3 key features that helps small and medium businesses grow by connecting to their mobile customers.  First, VizConnect offers businesses an easy means to connect QR codes to video and website links.  

With VizConnect, you get up to 10 QR codes along with a dashboard to manage easily the content associated with every code.  You can adapt and change content to present targeted videos, coupons or web links.  For example, a restaurant can upload a video featuring the special of the day on existing QR codes printed on their promotional fliers.  Or a politician can publish promotional items with the various QR codes, enabling them to show video different video throughout the campaign.  


Plus, when a prospect scans the QR code, the video plays with call-to-actions at the end; call, visit a website, email, etc.  Vizconnect makes it easy for a mobile customer to learn more or purchase.


Second, VizConnect offers an easy way for small and medium sized business to setup keywords to receive a video message via text message.  Text Guy to #28748 to see me in my first video!

Or text edgefitness to #28748 to see a very good demonstration.  


Plus, when a customer sends a keyword text, you build a database of customers to send on-going, text message campaigns.

Third, VizConnect is affordable for small and medium businesses.  At $60 per month, most small and medium size businesses, including independent sales people, can afford a VizConnect subscription to build their business via mobile marketing.

In addition to the benefits to the end user, VizConnect offers resellers, especially barcode-oriented label resellers, a tremendous business opportunity.  When you sell this service, you earn revenue not only on the subscriptions you sell; but also on the network you create.  As experts in selling and implementing QR Codes, you are the perfect candidate to sell this new and innovative service.  According to Joe, “The compensation plan is amazing especially when you consider how great the service fits businesses.”  Contact me to learn more about adding VizConnect to your portfolio. 

Social media marketing is the way forward to reach customers and build loyalty.  If you or your customers want to build an impactful marketing campaign to mobile customers, visit my website at www.vizconnect.com/Guy.  Or contact me at the information below.  You’ll be happy you did.

Guy Mikel