Advanced Retail Management Systems (ARMS) is the leading provider of point-of-sale and inventory control systems for small to mid-sized retailers in the
, supporting over 1,000 customers. For 25 years, ARMS has been helping retailers run their businesses more profitably. (http://www.armsys.com/). United States
As the President of the Value Added Reseller and Integrator, Bruce Klepper, President, saw the opportunity for new business immediately with his existing customers with on-demand label and tag printing.
According to Bruce, “the tags produced by the TM-C3400 look great! With tags and labels like the ones produced by the TM-C3400, retailers can reduce costs, save time and improve their Marketing capability. In addition, on-demand color label printing opens up a new on-going consumables business opportunity for our company.”
To move forward with the opportunity, ARMS took a 3 step approach to test the on-demand label solution. First, ARMS tested the functionality of the TM-C3400. Using a demonstration printer, a technician from ARMS learned how to operate the printer. For ARMS to promote the TM-C3400, it was important to verify how the printer performed.
Second, ARMS wanted to see the total on-demand solution run. At the recent Retail Pro Partner Conference, ARMS saw first hand, Retail Pro®V9 produce on-demand labels and tags. Be sure to check out my previous post for more information on this meeting.
Third, ARMS arranged a supply and price of the media. As the TM-C3400 requires different media than traditional thermal transfer or direct thermal printers, ARMS felt the need to confirm the available supply of media. After a few emails with a label converter, ARMS had a supply of continuous glossy paper labels and paper tag stock. In addition, they gained an understanding how to order die-cut labels to meet the specific requirements of retailers. Although some may see the different media requirement as a negative, it may enable VAR’s like ARMS to sell more on-going consumables.
With the total solution confirmed, ARMS was ready to take the next important step: promote it with their current customers and key prospects. Using their monthly newsletter, ARMS added a segment on the TM-C3400:
According to Bruce, “the newsletter created several prospects for the TM-C3400 immediately”. We now plan to send sample labels and tags out to the interested customers and conduct demonstrations. We are very hopeful about the potential of on-demand label printing.”
You too can create new business with your existing customers; and maybe capture new customers at the same time by pursuing the opportunity with on-demand labeling. Contact me to discuss how I can help with your Marketing effort.