Color Label Solutions

Color Label Solutions

Tuesday, October 25, 2011

45,000 Prospects; or More!!

Recently, I demonstrated the TM-C3400 ColorWorks printer at the Retail Pro® Reseller and Customers conference. 

If you don’t know, Retail Pro® ( was developed in the mid 1980s and is now a leading international point of sale software provider. This company specializes in delivering cost-effective, scalable retail software to small and mid-tier retailers who wish to grow their businesses. Retail Pro’s solutions manage billions of transactions annually in more than 45,000 store locations worldwide, in 75 countries, and 18 different languages.

During the demonstration, we showed hang tags designed using the Document Designer included in Retail Pro v9.  Using this designer, users can customize existing or create entirely new tags and labels that pulls data directly from the item database, including images, logos, product descriptions, UPC codes, prices; anything that is stored about the item.
 During the event, I met several very good Retail Pro resellers, including Gary Waters of Retail Tech Centers (  RTech is the first partner to begin using and selling the capability of on-demand color tags and labels produced by Retail Pro and the Epson TM-C3400.  RTech is one of the Southeast United States’ leading providers of advanced technology to retailers and hospitality providers.

According to Gary, “With the TM-C3400, retailers can produce color barcode price tags of varying lengths without changing stock. This capability eliminates wasted time and tag stock as the operator does not have to stop, load different stock and reset the printer to tag different types of inventory.

Using the Retail Pro Document Designer tool, retailers can establish pre-define tag designs in the Retail Pro inventory item record.  This tag inventory makes for seamless on-demand custom color tag printing.

Loss prevention is also enhanced using on-demand color tags. With Retail Pro, retailers can add an image of the item on the tag to prevent tag switching.

With improved associate productivity, increased loss prevention and increased sales revenue with the marketing potential of on-demand color tags, the ROI on the TM-C3400 is very good."

If you are a value added reseller, you may want to contact Retail Pro to discuss producing color labels and tags on demand using the TM-C3400.  If you are a software vendor, consider how promoting the capability to produce color tags and labels will increase customer satisfaction and your business.

If you would like more information, feel free to contact me anytime. 

Guy Mikel


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